Carte
We ran the content layer for a food-ordering platform — not a batch of files, the whole output that faces the customer.
Fresh.
(Social & Content)Carte is a food-ordering platform with a clean, confident brand of its own. Our job was the content layer — the social posts and campaign graphics that put the product in front of people.
Working within Carte's spring-green system, we designed scroll-stopping feed posts — like the “6 common issues your business runs into & how Carte solves them” campaign — plus app-screen mockups that make the product feel tangible.
Someone else's brand is a set of rules; the trick is making the rules dance. Same system every post, never the same post twice.
Working inside an existing identity is its own discipline. Nobody hands you a brief for each post — you hold the channel, decide what it says this month, and stay recognisably Carte while doing it. That's a standing seat, not a queue of jobs.
