Brand Launch
For businesses starting fresh or starting over. Everything you need to show up looking like you mean it, from day one.
- Brand identity & creative direction
- Launch assets & key visuals
- Social templates
- Launch content
(What We Do)
Services
The main event is In Rotation — our monthly creative retainer. Around it: launches, video, motion and growth work. Clear scope, honest quotes, zero corporate nonsense.
(01)
In Rotation
Your brand, in rotation. Every month — a new set of statics, shorts, ad creatives and email that could sit next to your favourite brand's, and are unmistakably yours.
(01)
Brand DNA Week(First 5 days)
We extract what makes you sound and look like you — voice, palette, pillars, off-limits. Style guide handed off in 5 days.
(02)
Monthly Brief(Direction)
Async check-in or a 15-minute call. We turn your goals into a content plan — pillars, hooks and angles agreed before anything gets made.
(03)
Directed Production(The making)
AI-accelerated, human-directed. Every asset touches the studio's hands before it ships — nothing generic leaves the building.
(04)
Ship + Measure(The proof)
Delivered in a live content calendar, reviewed with a monthly one-pager. We keep what worked, cut what didn't, and go again.
(02)
Packages
Solutions, not shopping lists. Three ways to work with us — each shaped and quoted around your scope.
Content Engine (in rotation)
The retainer above, packaged. A directed set of statics, shorts, ad creatives and email — planned, produced and delivered on a monthly rhythm, with a one-page report so you actually see what's working.
- Spin — get on the air. Entry rhythm.
- Set — the full creative set. Signature tier.
- Residency — BWAE as your fractional creative director.
- Weekly async check-ins & a monthly review call
Growth Partner
For brands that want a creative partner, not a vendor. Ongoing direction, production and optimisation — one team in your corner.
- Creative direction & social management
- Performance creatives & testing
- Analytics & reporting
- Continuous optimisation
(03)
Strategy
Strategy
the thinking
What should this brand be saying? Everything starts with understanding the business — the creative comes after the clarity.
Who you are, who it's for, and why anyone should care — plus the launches, promotions and big moments planned before a single asset gets made, like the 10-year campaign we built for iCORA FM.
The taste layer. A clear visual and creative direction so every post, edit and poster looks like one brand having one good day — not five freelancers guessing.
What to post, where, and why. A content system built around your audience and your capacity — so “we don't know what to make” stops being a sentence you say.
(04)
Creative
Creative
the making
How do we say it beautifully? Strategy becomes tangible here — the editing, motion and design craft this studio was built on.
TikTok, Reels, Shorts and long-form editing that stops the scroll — plus openers, MOGRTs, logo animation and hand-drawn explainers, like the animated piece we cut for Cookout Stories. Motion with actual personality, not stock-template energy.
Logos that actually represent you, plus the palette, typography and guidelines that keep it sharp everywhere it shows up — quoted on complexity, from clean-and-solid to full identity system.
The content layer — feed posts, campaign graphics, key visuals and posters designed inside your brand. This is the work we do for Carte and Cookout Stories.
(05)
Growth
Growth
the proof
How do we make it actually work? Publishing isn't the finish line — the work should keep delivering after it goes live.
Planning, posting and keeping the feed alive — a calendar that survives contact with a real month, ready-to-post assets and publishing support, so consistency stops depending on willpower.
Ad creatives made in variants, tested against each other, and sharpened by what actually converts. Taste plus evidence — the combination trends can't beat.
Plain-language reports on what worked, what flopped and what we're changing next. Numbers with opinions attached — creative reporting you'll actually read.
(The Philosophy)
Great creative isn't measured by how good it looks — it's measured by what it helps a brand achieve.
(06)
Process
Four steps, no mystery. You'll always know where your project is and what happens next.
(Step 01)
The Brief(Talk to us)
Tell us the business problem — or the thing you want made. We ask the nosy questions early — goals, audience, references, budget — so the work starts pointed at an outcome, not just an aesthetic. This is also where you get your quote: placed in a clear band, no surprise invoices.
(Step 02)
The Sketch(Direction)
Concepts, drafts and first cuts. You see the direction before we polish it — a style frame, a logo concept, a rough edit — and we agree on where it's going. Feedback here is cheap; feedback at the end is expensive.
(Step 03)
The Craft(Heads down)
The obsessive part. Editing, animating, designing — every frame checked by the eye. Revisions happen inside the agreed rounds, and we don't call it done until it actually slaps.
(Step 04)
The Handover(It's yours)
Final files in every format you need — exports for each platform, transparent versions, source-ready packs. Plus a human you can still email when you need the next thing (or forgot where you saved the files).