Spin
The entry rhythm. For founders and small teams who need to show up properly every week without hiring anyone.
- Monthly set of statics & shorts
- Monthly email
- Monthly strategy note
- One-page performance snapshot
(The Retainer)
In Rotation
Your brand, in rotation. Every month — a new set of assets that could sit next to your favourite brand's, and are unmistakably yours. No scramble, no ghosting, no invoice shock.
(Sound familiar?)
"Our feed feels stuck." "We can't post consistently." "Our product is good but people don't take us seriously."
(The Drop)
What Drops Each Month
A directed set — planned, produced and delivered on a monthly rhythm. Not a shopping list. A system.
(statics)
Feed Posts(Instagram · LinkedIn · Facebook)
Statics and carousels designed inside your brand — not templates with your logo dropped on top.
(shorts)
Short-Form Video(Reels · TikTok · Shorts)
Edited to stop the scroll — sharp cuts, text animation, sound design.
(ads)
Ad Creatives(Made in variants, built to test)
Performance creative for paid social — different angles, not five versions of the same picture.
(email)
Email & Report(The proof)
A monthly newsletter plus a one-page report: what shipped, what moved, what we're changing next.
(The Rhythm)
How It Works
Four beats a month. You'll always know where your work is.
(01)
Brand DNA Week(First 5 days)
We extract what makes you sound and look like you — voice, palette, pillars, off-limits. Style guide handed off in 5 days from your completed brief.
(02)
Monthly Brief(Direction)
Async check-in or a 15-minute call. Your goals become a content plan before anything gets made.
(03)
Directed Production(The making)
AI-accelerated, human-directed. Every asset touches the studio's hands before it ships — nothing generic leaves the building.
(04)
Ship + Measure(The proof)
Delivered in a live content calendar, reviewed with a monthly one-pager. Keep what worked, cut what didn't, go again.
(Three Ways In)
Pick Your Rotation
Same craft at every tier — the difference is volume and how close we work. Every rotation is quoted on scope.
Set
The full creative set. Enough volume for real organic + paid cadence — this is where the results become undeniable.
- Full monthly drop: statics, shorts & ad creatives
- Landing page or hero refresh each quarter
- Weekly async check-in
- Monthly review call & report
Residency
BWAE as your fractional creative director. For brands at an inflection — rebranding, scaling, launching.
- Everything in Set
- Quarterly brand evolution session
- One custom campaign per quarter
- Bi-weekly direction calls & priority queue
(The First-Drop Promise)
If month one doesn't meet the bar we set together, walk away and keep the style guide. No lock-in on a rotation that isn't working.
(Straight Answers)
Before You Ask
(FAQ)
It's AI-accelerated, human-directed. We use serious production tools to move fast — and every single asset is composed, refined and finished by hand before it ships. If it looks generic, it doesn't leave the building.
Every rotation is quoted on scope — tier, volume, and how close we work. You'll get a clear number at the brief stage, and it stays that number. No surprise invoices.
Brand DNA week starts as soon as your brief lands — style guide in 5 days from your completed questionnaire, first drop inside the first month.
Your call. Some clients want ready-to-post assets in a calendar; some want us to handle publishing end-to-end. Both are rotations — say which in the brief.